How I trended on Twitter with #TheChristmasPromise
A masterclass from Sue Moorcroft on how to promote the launch of your new novel. I’m sure we all dream of having our tweets #trend. Good on you, Sue.
The 6th of October saw the ebook release of The Christmas Promise and #MyPromise is that the morning passed in a blur of social media activity. Although I’m a touch typist and once worked as a copy taker on a sports paper (i.e. I type quickly) I could hardly keep up with Twitter.
The blog tour had begun, the first reviews were in ‘wildest dreams’ territory and it seemed that everyone I know Tweeted to wish me well. And the result was:
#TheChristmasPromise trended on Twitter for over two hours. The Digital Media Manager Tweeted this:
My editor emailed me, my agent Tweeted me, I kept checking Twitter’s sidebar and it kept being up there. Talk about exciting!
And now you might want me to tell you how it was achieved. The problem is, I’m not sure. There must be so many factors influencing it, not least of which is what else was…
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